Is Your Business Unique?

Author: Rick Gee, July 19th, 2009

The most important pillar of your marketing plan is your Unique Selling Proposition (USP). Does your business have one? Check out the brief 2-minute video below. Then click the Comments Link below the video and leave me some feedback.

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8 Reader Comments

Frank Baca said on July 20, 2009, 7:47 am:

Very well spoken Rick. Would like to learn more.

Mike Wise said on July 20, 2009, 12:15 pm:

Rick,
Great comments about a company’s USP.

Question, what part of the USP is most important…what the “position” is or the guarantee?

Thanks,
Mike

Helen said on July 20, 2009, 5:27 pm:

Thanks for the reminder on this one Rick. I’ve always thought that the Domino’s Pizza was a good format to S & D.

For instance, for my feng shui consulting business:
Increased business and profits delivered over-night.
Or for residences,
Better health and relationships delivered overnight.

I know they need to be sparked up a bit.

Helen

Blair said on July 20, 2009, 7:30 pm:

good video, you switched locations so you wouldn’t have to pay me royalties. for some reason, Lab blocked me on viewing this one, but not the first one

the web site looks way better. but not sure if that’s because I’ve switched to the iMAC.

Not sure of Apple slogan, but there documentation for iMAC comes in two booklets “Everything Mac” and “Everything else”

Blair

Rick Gee said on July 22, 2009, 1:02 pm:

Blair, thanks for the feedback. Royalty check is in the mail.

Rick Gee said on July 22, 2009, 1:06 pm:

Helen, how about “fresh hot profits when it absolutely positively has to be delivered within 30 mintues.”

Rick Gee said on July 22, 2009, 1:06 pm:

Frank, thanks for the feedback. I will contact you about getting together next week.

Rick Gee said on July 22, 2009, 1:16 pm:

Mike, thanks for the feedback.

The short answer to your question, “what part of the USP is most important…what the “position” is or the guarantee?” is this:

It depends.

Every company is different. One company’s USP might highlight its main benefit. M&Ms: “The milk chocolate melts in your mouth, not in your hand.”

A USP could also BE the guarantee: “We guarantee that you will have a comfortable experience and never have to wait more than 15 minutes or you will receive a free exam.”