Author:
Rick Gee, September 15th, 2009
Many business owners are afraid to guarantee their products and services. Others “wimp out” with a weak, copycat guarantee like “30-Day Money Back Guarantee.” Check out this brief video to discover why a BOLD guarantee will win more customers—and actually REDUCE refunds!
After you watch, hit me with a comment (preferably a BOLD comment) below the [...]
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Author:
Rick Gee, August 2nd, 2009
If so, there is a better way.
Watch this brief video to discover why Direct Response Marketing is a better choice. Then click the Comments link below and tell me what you think.
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Author:
Rick Gee, July 26th, 2009
And the marketing lesson you can learn from it.
When I moved to Santa Fe in 1992, I lived north of Santa Fe along the Little Tesuque Creek. One day I discovered a hiking trail that ran roughly parallel to the popular Winsor Trail.
No one seemed to know about this unmarked trail. In dozens [...]
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Author:
Rick Gee, July 22nd, 2009
A key benefit to my membership in a Mastermind group is learning advanced concepts that can advance my business.
And that I get to share that with you.
One thing that constrains many business owners is adherence to “industry norms.”
Have you ever heard yourself saying, “We can’t do that. Not in our industry.”?
If so, understand this is [...]
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Author:
Rick Gee, July 19th, 2009
The most important pillar of your marketing plan is your Unique Selling Proposition (USP). Does your business have one? Check out the brief 2-minute video below. Then click the Comments Link below the video and leave me some feedback.
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Author:
Rick Gee, July 16th, 2009
In my last post, I shared with you the importance of using customer testimonials in your marketing.
Today I will share with you some great ways to get them.
The first and best way, of course is simple: ask for them! Most satisfied clients are glad to share their positive experiences.
The best time to get a testimonial [...]
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Author:
Rick Gee, July 14th, 2009
“If you say it about yourself, it’s bragging. If someone else says it about you, it’s proof.” ~ Jeffrey Gitomer
Are you using customer testimonials in your marketing?
A well-crafted and well-placed testimonial from one of your satisfied clients can sell more of your products and services than your best sales rep.
In a marketplace with more competition [...]
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Author:
Rick Gee, July 9th, 2009
The more things change, the more they stay the same. Despite the advent of modern marketing and advertising vehicles like infomercials, email marketing, blogs, website banner ads, pay-per-click advertising and Web 2.0 social media sites, the most powerful word in marketing is still “free.”
In today’s economic climate, consumers are [...]
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Author:
Rick Gee, July 7th, 2009
Watch this brief video and leave a comment below!
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